Healthy relationships are critical in today's sales operations.
And this is because trust is a factor that drives customers towards repeat purchases and customers refer others also if they are satisfied with products and services.
Let's consider a daily life example to understand this better.
Would you like to talk to a stranger you've met for the first time?
Probably No, because of no bonding and trust.
Similarly, when your target customers, your brand is new to them, and they need reasons to trust your brand. This is why relationship building and lead nurturing are important.
With lead nurturing, you can influence buying decisions, building trust and loyalty.
Here's how you can use Salesforce text to nurture leads.
Different Ways to Nurture Lead Using SMS
Communicate about the Free Trial
Free trial is an old-school strategy that has been with us since the time of door-to-door marketing of products. But still, free trials hold a significant place on the list of marketing strategies.
Customers are prudent about investing their hard-earned money. This is why they often stick to their familiar brands.
With free trials, you can grab potential customers' attention and acquaint them with your business offerings, compelling them to try something new.
This might not seem a cost-effective option in the beginning, but it helps you maximize returns in the long run. And to convey about free trials, you can count on Salesforce texts.
Present Social proof
Social proofs are one of the best ways to help potential customers know real stories and experiences about your business offerings.
This is also an effective way to nurture your business leads and win their trust.
Quality business leads always intend to buy, and positive word-of-mouth can nudge them to purchase from you when they are just deciding whether to purchase from you or not.
So, you can use text marketing in Salesforce to circulate reviews and testimonials of your top clients.
Offer Early Access
When you treat someone like a VIP, it surely catches their attention.
Not only new customers but existing customers are also your business leads for repeat purchases.
So, by giving them VIP treatment, you can easily retain them.
So, using Salesforce text, you can send exclusive offers, limited-time deals, and early access to loyal customers before any product sale gets live.
This would help you nurture your leads.
Tempt Audiences with Discounts
Offering discount is a dime-a-dozen approach that brands follow, and this is for good reasons. This strategy really works to boost first-time purchases as people love discounts and offers.
So, this could be a concrete reason for potential customers to buy from you. With text marketing from Salesforce, you can send new offers and discounts on a mobile device that stays closer to an individual - a mobile phone.
The intent behind this is to familiarize potential customers with your services and product quality so that customers keep coming back for repeat purchases.
Conclusion
Salesforce text messaging provides enormous ways to interact with potential leads during a sales cycle. This you can use to speed up communications using automation and triggered texting and nurture your business leads. This way, it gets easier for brands to build and strengthen relationships over time and build a loyal brand following. Besides, brands can win customers' trust without telephonic conversations using text marketing Salesforce.
