It's because users can make the most out of their text campaigns for marketing, nurturing leads, driving responses, etc., by incorporating the best Salesforce messaging app for Australia.
Also, users can get into meaningful conversations by connecting with audiences at the right time with minimal or no manual intervention.
So here are some much-needed capabilities that your texting app should own for effective messaging.
Much-Needed Capabilities for Productive Messaging
Future Ready Compliance Mechanism
You might be thinking that what does it mean to be future-ready?
As the name should tell you, a future-ready compliance mechanism preps you to handle every new compliance on your way.
You might have observed that every country is drafting its own texting regulations.
A privacy-first architecture gears you to get around with compliance challenges of the future. You can opt-in or opt-out audiences selectively by department, person, content type, phone number, communication channel, etc.
Also, you can add custom fields to meet the requirements of a specific business use case or new compliance.
Easily Configurable Decision Trees
Data capturing is an essential business activity to make informed decisions in business.
Traditionally, every time you want to run a Survey, you have to invest heavily and depend on developers, which drains a lot of time.
There are many Salesforce texting apps for Australia that helps with no-code automation. You can design text surveys and questionnaires yourself without depending on developers.
The best part is you don't have to invest each time you want to run a Survey, and you can capture data cost-effectively.
Advanced SMS Drip Campaigns
Automated texting is also one of the essentials for effective messaging in Australia.
An SMS drip campaign is an important capability that every business needs to automate a sequence of text messages to connect with audiences at the right time, send reminders, schedule follow-ups, etc., without manual intervention.
Plus, if you can run multi-channel campaigns which include email scheduling would be of great value to drive customer responses.
Link Tracking
Link tracking is an important ingredient for drill-down reports and attributions. You can send texts but can't track who clicked last, how many users clicked, the date and time when a message last opened, etc.
But things are different with link tracking. You can track the effectiveness of text messages when you embed a URL, which is crucial for every business.
You can improve brand recall by sending custom on-brand links, follow-up for payment tracking payment URL clickthrough, gauge user's interest level through CTR, and much more for constructive texting.
Conclusion
The availability of a wide range of Salesforce texting apps for Australia on AppExchaneg makes it difficult for users to choose the right app for their business. By keeping certain texting capabilities mentioned above in mind, users can narrow down their search for the Salesforce messaging app for Australia. This way, they can get the best texting capabilities to perform a week's worth of work in a few hours, handle compliance with the power of AI, track results to plan the next step and get into meaningful messaging.
