Every business venture puts its sweat, blood, and tears into providing top-notch services to its customers.
And obviously, that's a critical aspect of business that can make or break any business.
The business reputation reflects the kind of customer service a firm provides to its customers, be it good or bad.
By rendering quality customer service, firms can improve customer retention and build a loyal following for a brand.
Salesforce WhatsApp integration provides enormous ways for businesses to live upto customers' expectations and serve customers in a much better way.
Salesforce WhatsApp integration
Here are different ways to get the best out of Salesforce WhatsApp integration for customer service.
How to Leverage Salesforce WhatsApp integration for Customer Service
Configure Chatbots to Address Multiple Queries Simultaneously
These days WhatsApp has become the most preferred messaging platform for personal and professional communications.
So, often customers raise their queries over WhatsApp only and expect a quick response from a brand.
With Salesforce WhatsApp integration, you can make your brand available on WhatsApp for interactions.
Further, you can configure chatbots to address the most common incoming inquiries and manage multiple conversations simultaneously.
Use Templates for Quick Response
A chatbot can be a good pick for common inquiries but not for addressing complex ones.
And to resolve such types of inquiries, human support agents have to intervene.
But even while conversing with human agents, customers look forward to quick replies.
To do so, you can save some frequently used replies as templates and respond to customers with one click.
Set Autoresponders to engage with Audiencves after Working Hours
When customers want to interact with a brand or have some questions, they don't think of business hours.
And if you're dealing with international clients, you can't expect them to consider your time zone while raising a query.
So, you can set autoresponders to apprise your customers of business hours and when they can expect a response from your brand.
This way, your customers won't be clueless if they don't get an immediate response from your side.
Fulfill Customer’s Expectations Proactively
One of the best ways to keep customers happy and satisfied is to do things they expect proactively.
By choosing Salesforce WhatsApp integration, you can add as a business communication channel in Salesforce and send crucial updates.
You can push order and delivery updates, shipping updates, introduce a new product line, communicate new features and additions to a product, etc.
This will help keep customers posted so they can use your product to the fullest.
Assist Better with WhatsApp's Rich Media Features
Now qualitative business interactions are no more limited to texts.
It extends to media-rich interactions to get into meaningful conversations and assist customers better.
With Salesforce WhatsApp integration, you can serve much better through visuals.
Say a customer is facing an issue with the product. You can ask for images.
You can send short videos demonstrating how to use a specific feature. Besides, you can exchange PDFs for quick documentation, etc.
All this will help you serve customers faster and better.
Conclusion
Salesforce WhatsApp integration paves several ways to improve your customary customer service ways. Firstly, it makes it feasible for users to add the most popular messaging platform for business communications. This allows audiences to interact with a brand conveniently, improving their experiences. Further, users can respond faster, tap into media-rich interactions, assist customers globally, improving customer service and business reputation.
