Business ventures in different verticals try various strategies to engage with their customers, and, of course, for good reasons.
No business can overlook the importance of customer engagement for their business growth. Consistency while engaging with customers allows firms to nurture their bonds and strengthen customer relationships.
This helps businesses to earn customer loyalty, drive repeat purchases and acquire new customers through referrals. More importantly, firms can boost their customer experiences also by engaging with customers frequently.
Being the most convenient and quick channel, SMS provides Salesforce users with enormous opportunities to connect with audiences and engage with them.
So, here are several ways to help you find how you can use Salesforce SMS to engage with customers.
Salesforce SMS for Engagement
Greeting
Greetings are the best way to show your love and concern to your customers.
For this, you can count on automation and schedule greeting messages for different occasions and life events.
Using reports, you can schedule birthday greetings to go out on a daily basis. Besides, you can automate greetings for anniversaries and various other festivals.
This will create a unique impression on your customers, making them feel you're personally keeping track of their life events and you care about them.
This would help you reinforce your bond and reap long-term benefits.
Discounts and Rewards
Discounts and rewards are the best way to capture the immediate audience's attention, as everyone loves rewards.
No way is better than offering special discounts and rewards to your customers to nudge them.
When you use Salesforce to send SMS of these types, your audiences are more likely to engage.
Also, make your discounts and rewards time-sensitive to create a sense of urgency.
This would help to compel your customers to avail of discounts and rewards in a specified time.
Polls
Customers hardly shy away when it comes to sharing views and opinions.
Thus, you can use Salesforce SMS to conduct polls through messages. This would be a kind of fun for customers.
And the best part is it would help you make more informed decisions in business, knowing customer's choice.
For example, if you're planning to launch new courses for students, you can conduct a poll before decision-making.
You can prompt students about their course preferences, like if they would be interested in Artificial Intelligence or Blockchain.
Feedback
Don't let your customers feel you're only concerned about your product sales. This creates a poor brand impression.
Customer engagement is all about interacting with your customers at different stages of a customer life cycle.
One of the best ways to engage with customers after-sales is feedback text. With automation and Salesforce SMS, you can automatically send a feedback text to engage with customers.
This would help you collect essential data for product and service improvement and value your customers.
Conclusion
There may be several brands interacting with the same customer at the same time. So it is crucial to stand out by using robust customer engagement strategies and make your brand noticeable. Salesforce SMS provides numerous ways to engage and interact with customers at various turns. Thus, brands can engage consistently and faster, reducing manual intervention by using meaningful text and automation.
